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Facebook Rolls Out Billing Info “Autofill” For Simpler Checkout To 450K Ecwid E-Commerce Merchants

May 1, 2014

TechCrunch

Facebook today announced a partnership with e-commerce site platform Ecwid to let its 450,000 merchants easily integrate Autofill With Facebook, a feature that lets customers pull in credit card, billing, and shipping info they’ve stored on Facebook. At its F8 developer conference, the social network also announced a test of an extension to Autofill that lets JackThreads customers to pull in promo codes if a user clicks through from a promo code-filled Facebook ad.

Facebook Ecommerce

Facebook started testing the Autofill API in August with JackThreads, a clothes shopping app. In September it announced it was  partnering with PayPal, Braintree (now part of PayPal), and Stripe to integrate Autofill with their payment processing backends. Rather than a competitor, Autofill was framed as a personal data layer on top.

Today’s rollout to Ecwid’s partners will get a ton more developers testing Autofill. Ecwid’s e-commerce site builder supports 450,000 merchants in 175 countries and it the…

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