Facebook Launches “Nearby Friends” With Opt-In Real-Time Location Sharing To Help You Meet Up
Today Facebook begins rolling out a new opt-in feature called Nearby Friends. It lets friends see approximately how far away you are from them, and you can share your exact, on-going location with them for a limited time. While it’s sure to stir privacy concerns, Nearby Friends could get people spending more time with friends in the real-world instead of online as it hits iOS and Android in the US in the coming weeks.
Below is a deep analysis of how Nearby Friends works, how it was built, its privacy implications, how it impacts the competitive landscape, and its long-term opportunities for Facebook. But here’s the tl;dr version:
Nearby Friends was built by the Glancee location sharing app team led by Andrea Vaccari that Facebook acquired in 2012. It adds a list of nearby friends to Facebook’s iOS and Android apps. It will also send notifications if you come…
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