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Google Shows A Glimpse Of How Its Modular Phone Moonshot Is Progressing

April 4, 2014


Google has released a video (embedded below) showing a glimpse of what’s going on behind the scenes at Project Ara, one of the hardware shunkworks projects coming out of its Advanced Technology and Projects (ATAP). The ATAP group is also working on a 3D mapping handset which Google showed off in February, called Project Tango.

Project Ara is the codename for the modular phone concept that Motorola was working on, and which Google retained when it sold the rest of Motorola Mobility to Lenovo.

As Google’s moonshots go, Project Ara is relatively tame — compared to Project Loon‘s connectivity balloons, say. Or the biggie, Calico: Google’s attempt to hack death.

But deconstructing the complexity of a smartphone and refashioning it as a bunch of swappable components which can be slotted together in various custom combinations by the user is clearly no cake walk.

Nor is getting people to grok the concept…

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