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More On Flipboard’s Acquisition Of Zite: “The Deal Whisperer”, Zite’s Fate, The Price Tag, And Paper

March 6, 2014


After Flipboard and CNN today announced that personalised magazine app Flipboard was buying Zite from CNN, I had a chance to talk with Flipboard CEO Mike McCue and CNN’s digital head KC Estenson about the deal (pictured here looking chummy around the time they announced the news).

The two wouldn’t say anything directly about the price of the deal, or any other terms, except to question that CNN itself reported the $60 million figure (a question that has since turned into a statement that the figure is inaccurate, with some suggesting no cash was exchanged). Nor would they comment on a question I’d asked them about whether part of the financial terms included CNN investing in Flipboard, although a later story in Bloomberg, unconfirmed by the companies, noted just that.

What they did talk about was some of the germination behind the deal, the fate of Zite, and…

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